Taylor Guitar Rewards

Taylor utilizes Karrot Reward Engine to incentive and reward retail sales associates.

Taylor Guitar University Reward Catalog


- Karrot Engine API Integration
- SSO Integration
- ERP Integration
- Global Fulfillment
- Retail Associate Training Incentives

Headquartered in El Cajon, California, Taylor employs over 900 people and currently produces hundreds of guitars per day in its state-of-the-art factory complexes in both El Cajon and in Tecate, Baja California, Mexico. The company maintains an active dealer network, with Taylor guitars sold through hundreds of retail locations in North America and with international distribution to 60 countries, including a distribution warehouse and factory service center in the Netherlands.

Taylor utilizes Karrot Reward Engine to incentive and reward retail sales associates for completing product training.
Retail sales associates automatically earn points for completing training on TGU Online, Taylor's online learning platform. The points currency and rules are all handled through Karrot's Points Engine. Users can view their online reward catalog view a SSO integration from the LMS platform. This allows customized reward catalog based upon partner type, individual role and country of origin.
The rewards include Taylor swag as well as discounts on Taylor's own guitars.  As the sales associates are music lovers themselves, the ability to own a Taylor Guitar by learning about the history, brand and Taylor products is a great incentive!